blog-What-impact-has-the-Healthy-Eating-concept

In this research, we concluded that health attitude and consciousness observed to have an influence on consumer behaviour towards the fast food industry and the consumption of fast food. Consumers like to consider about the quality of fast food before buying it and if consider that fast food is healthier then only they consume it. It has been found that consumers are trying to make the comparatively healthier selections while purchasing fast food and is more interested in plans and marketing campaigns that are attempting to make fast food healthier.

The research question was “How healthy eating concept is impacting McDonald’s and whether it has been successful in addressing this concept in their marketing campaign”. We concluded that healthy eating industry is impacting McDonald’s and the overall fast food industry forcing them to adopt healthy eating concept and their marketing strategies to change accordingly. Moreover, the research objectives of this study concluded that healthier choices do have an impact on consumers while buying fast food products and thus, impacting the fast food industry. Therefore, fast food companies are required to change their regular menu and add more healthy options in it to maintain the satisfaction level of consumers

Recommendations

We recommended that any fast food chains such as McDonald’s should adapt in response to the changing eating habits of consumers and increasing health consciousness amongst them:

McDonald’s should time to time come up with healthy food products and should advertise these products thoroughly with the help of different marketing channels so that the company will gain the attention of health-conscious consumers.

It is recommended that McDonald’s should effectively publicise the level of healthiness and the nutritional value of its products. The company should market how products are manufactured, keeping health as a top priority and how the company is fulfilling the dual needs of customers of tasty and healthy products.

Further, it is suggested that McDonald’s should demonstrate effectiveness in its marketing campaigns that the products of the company are not only healthy for young consumers, but also for young adolescents and children so that the customer base of the company will increase.

For further information, please contact us.